Dallas is a competitive market for roofing companies. When a homeowner notices missing shingles, a roof leak, storm damage, or signs that their roof needs replacement, they're not going to search for just any roofing company.
Roofing retargeting gives you another opportunity to stay visible while they make their decision. When combined with SEO, local search, useful content, lead follow-up, and conversion-focused landing pages, retargeting can help turn more leads
If your roofing company is generating leads but not converting enough of them, don't immediately assume you need more traffic. You may need to fix what happens after the lead comes in. The goal isn't to chase every lead forever.
What happens when a homeowner visits your roofing website at 9:30 at night? They may have a leaking roof. They may have just experienced a storm. They may be comparing roofing companies. Or they may simply have a question before they're ready to call