Roofing retargeting gives you another opportunity to stay visible while they make their decision. When combined with SEO, local search, useful content, lead follow-up, and conversion-focused landing pages, retargeting can help turn more leads
If your roofing company is generating leads but not converting enough of them, don't immediately assume you need more traffic. You may need to fix what happens after the lead comes in. The goal isn't to chase every lead forever.
What happens when a homeowner visits your roofing website at 9:30 at night? They may have a leaking roof. They may have just experienced a storm. They may be comparing roofing companies. Or they may simply have a question before they're ready to call
For a roofing company, GBP isn't just another online listing. It's often one of the first places a potential customer encounters your business. That first impression matters. But don't think about your GBP as an isolated SEO tactic.