Introduction to Business Transformation Speaker Series
Welcome to the Business Transformation Speaker Series, where real stories drive tremendous growth. I’m Jacques from Your Business Nation (YBN), and today, we have the pleasure of diving into the transformative journey of Shoan, a serial entrepreneur with a wealth of marketing expertise. Join us as we explore his experiences and gain powerful insights to inspire and motivate your business.
Shoan’s Background: From Microsoft to Entrepreneurship
Shoan, a former Microsoft engineer, shared his journey, beginning with tech support for Packard Bell and evolving into a marketing and sales manager for Microsoft in Southern California. Now, he wears multiple hats, managing businesses in Israel, buying and selling businesses, helping med spas grow, and hosting various events, including the flagship Automated Marketing Summit.
The Turning Point: From Tech Support to Marketing Mastery
In a candid conversation, Shoan revealed the turning point in his career, driven by a passion for personal development. Inspired by the book “Think and Grow Rich,” Shoan started sharing its principles during lunch breaks, leading to a meetup that attracted 30 people weekly. This experience prompted him to embrace coaching and marketing, marking the beginning of his transformative journey.
Challenges and Adaptations: Navigating Corporate Dynamics
One of Shoan’s major challenges was reinventing himself to align with changing social dynamics. His humor, once well-received, faced challenges in the wake of societal shifts. This forced him to reshape his public image and undergo a steep learning curve in marketing tools, video editing, and copywriting.
Mentorship Matters: Learning from Craig Jacobson
Overcoming these hurdles, Shoan credits his success to finding a mentor, Craig Jacobson, a renowned marketing expert. Through mentorship, Shoan learned to navigate the intricacies of branding, marketing, and business growth.
Working with Clients: The Importance of Onboarding
When working with clients, Shoan emphasizes the importance of onboarding and mapping out the entire business on a whiteboard. This process helps clients visualize their customer journey, funnels, and overall business structure. Six months down the road, clients witness improved focus on leads and enhanced visibility into their sales processes.
Actionable Insights: Leveraging Existing Tools for Growth
To share actionable insights, Shoan recommends leveraging existing tools for business growth. Utilizing lead magnets and objection overrides can transform your 30-second pitch into compelling content. Moreover, incorporating objections into testimonials adds authenticity to your marketing efforts.
Entrepreneurial Advice: Start Small and Grow Steadily
Shoan’s advice to aspiring entrepreneurs is to start with the least investment possible. He suggests exploring free tools and watching coaching videos on platforms like YouTube before committing to paid services. This cautious approach allows entrepreneurs to grow steadily and make informed decisions about their business needs.
Wrapping Up: Virtual Events, Networking, and Opportunities
In wrapping up the conversation, Shoan highlights the importance of attending virtual events and networking. He invites the audience to join CoachMarketingMastery.com for insights into growing businesses with automated marketing. Additionally, Shoan offers access to VirtualEventsOnDemand.com, where entrepreneurs can learn the ins and outs of hosting virtual events. For those interested in a flagship event, the Automated Marketing Summit awaits.
Conclusion: Lessons from Shoan’s Transformative Journey
In conclusion, Shoan’s journey serves as a testament to the power of resilience, reinvention, and mentorship in the world of business. As you embark on your transformative journey, remember the valuable lessons shared by Shoan, and explore the tools and strategies that will take your business to new heights.