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From Boardrooms to Wellness: Annie Gaudreault’s Journey to B2C Triumph

Written by Jacques Skuteeki

Jacques Skuteeki, Business Innovation Strategist, transforms success through comprehensive strategies. Our team excels in market research, audience targeting, needs assessment, and competitive analysis. Experience the impact of our content strategy, delivering quality, engaging, problem-solving content. Trust Jacques Skuteeki for innovative business guidance. Stay tuned for more insights on our holistic approach.


Welcome to the Business Transformation Speaker Series, hosted by Jacques Skuteeki, the organizer of Your Business Nation (YBN). In this event, we delve into real stories that fuel significant growth in business, aiming to explore transformation journeys that inspire and provide powerful new ideas. Today’s guest is Annie Gaudreault, a French and English bilingual health and wealth coach, nutritionist, corporate trainer, speaker, and a seasoned marathon and Ironman athlete. Let’s dive into Annie’s transformative journey and the challenges she faced in transitioning from a B2B to a B2C model.

Unlocking Growth: Annie Gaudreault’s Blueprint for Business and Personal Transformation

Annie’s Background:

Annie begins by sharing her journey, starting in the corporate world as a brand consultant for Fortune 500 companies, specializing in food and alcohol products. Living a dual life, she realized the incongruence between launching products that weren’t aligned with a healthy lifestyle and her personal commitment to health and fitness. The turning point came in her early forties when she decided to align her actions with her mission of promoting health and wellness daily.

Crucial Moment and Pivot:

Annie emphasizes the pivotal moment in her early forties when she decided not to be stuck in the same place by the time she turned 50. This realization prompted her to make a significant pivot and embrace her mission of health and wellness wholeheartedly.

Challenges in the Transformation:

Moving from a B2B to a B2C model presented Annie with a substantial challenge, likened to going from Mars to Jupiter. The shift required learning the psychology behind business-to-consumer interactions and understanding the personal investment aspect of health and wellness services.

Learning the Psychology:

Annie underscores the importance of learning the psychology behind B2C sales, emphasizing the need to connect with people emotionally. Shifting from a boardroom setting to addressing personal health and wellness issues meant delving into the emotional aspect of clients, a challenge she needed time to overcome.

Strategies Implemented:

To overcome these challenges, Annie invested in coaching and heavily focused on speaking engagements to build trust with her audience. She recognized the power of showcasing how her services could solve clients’ problems and improve their lives, understanding that becoming a proficient speaker was crucial for fast-tracking business results.

Transformation for Clients:

Annie’s work involves addressing a range of health issues, and the transformation her clients experience is holistic. From addressing physical health to fostering healthy habits, clients report increased confidence, improved body image, excitement for each day, and enhanced performance in both personal and professional spheres.

Tips for a Better Life:

Annie provides two essential tips for those seeking a better life: firstly, prioritize movement and make exercise a part of your daily life. Scientifically proven to be the most significant return on investment for health, movement positively impacts mental and emotional well-being. Secondly, she introduces an Energy Quiz available at GetReadyToCaptivate.Com, helping individuals identify areas of opportunity to increase their energy levels.


Annie Gaudreault’s journey from a B2B corporate world to a B2C health and wellness model is a testament to the power of aligning personal values with professional pursuits. Her insights into overcoming challenges and transforming the lives of her clients offer valuable lessons for anyone navigating their own business transformation journey. As we wrap up this Business Transformation Speaker Series session, we thank Annie for sharing her story and Jacques Skuteeki for hosting this insightful discussion. Until next time, stay inspired on your transformation journey!

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