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7 Best Ways to Stay Motivated as a Small Business Owner

7 Best Ways to Stay Motivated
as a Small Business Owner

Owning and running a business is tough, no doubt about that. The challenges are more as a small business owner because you are yet to figure things out. And, you are yet to have a fully functional team and standardized processes in place.
 

Moreover, in the post-COVID19 world, things have gotten more challenging and uncertain. The stress combined with the unending list of to-dos can easily make you demotivated. But worry not, every business owner comes across such phases in their lives.

If you are currently in a rut and looking for quick tips to boost your motivation, then read on. Learn about some effective ways that will help you gain your motivation back and start actively working towards your goals.

 

1. Know your Why

Whenever you are stuck and feel demotivated, going back to your “why” can be of great help. Why did you start your business in the first place? How did you come up with the idea? How did you motivate yourself to get started with your business idea?

Going back and answering these questions will fill you up with the same enthusiasm which was present when you first started your business. Thinking about your “why” will get you out of your demotivated state and push you to take action.

2. Plan Ahead

Oftentimes, we feel demotivated because we have a fear about the uncertainties waiting for us in the future. You too might feel scared and unmotivated to move forward due to negative thoughts about your future.

The best way to combat this is to plan ahead for negative scenarios. As the saying goes, expect the best and prepare for the worst. You can apply the same for your business too.

One of the main concerns can be running into monetary losses. You can combat this by building multiple income streams that can help you fund your business even during tough times.

You can do this by investing in real estate or using P2P loan marketplaces such as Swaper. You can use mediums such as Airbnb to rent your property. You can also build passive income streams using affiliate marketing and blogging.

Planning for the negative scenarios can help you stay in the game knowing that you are prepared for even the worst times.

 

3. Get Rid of the Perfectionist in you

The perfectionist in you can be good. But it can also stop you from taking action without perfecting the task. This can put you in an endless cycle of trying to perfect things without taking any definitive action.

Ultimately you’ll burn out, get exhausted, and give up. Hence, consider getting rid of the perfectionist inside you. Just take action without thinking about the consequences. You’ll learn as you grow.

 

4. Eliminate Distractions

Distractions can be the single most demotivating factor for you as a small business owner. When you feel stressed and overwhelmed, distractions can constantly come up. Hence, you should mindfully take steps to eliminate all distractions.

The first step is to identify the distractions. These can be anything from social media apps on your phone to working on menial tasks. Next, work towards keeping these distractions at bay to get motivated to work on your main tasks.

 

5. Surround Yourself with Like-Minded People

When you are feeling demotivated, you need people just like you to support and get you through these tough times. Talking to family and friends can be nice. But, also take efforts to connect with fellow entrepreneurs and small business owners.

This way, you’ll get a feeling of belonging and get motivated to move towards your goals. You can even look for an accountability partner to ensure that you stay on track. You can motivate each other during such phases in your entrepreneurial journey.

 

6. Engage with your Community

As a small business owner, you should always remember that what you do is something more than you. Your business is not just limited to your life, but it impacts your customers’ lives too. When you change your mindset this way, you’ll automatically feel motivated.

You can engage with your customers or your community through social media or emails. When you get in touch with them, you’ll realize what impact you’ve had in their lives. This will again remind you about your “why” and you can use this to move towards your business goals.

 

7. It’s Okay to Pivot

Sometimes, you might feel demotivated because you are stuck somewhere and you don’t find a way out. When such times arise, it is best to take a step back and think about your path forward.

Instead of trying to work something out, that doesn’t look like the best option anymore, try to pivot and change your decisions. We all make mistakes and it is okay to get out of it by changing your business decision. This will give you the opportunity to grow further.

 

Final Thoughts

As a small business owner, it is natural to lack motivation and think about things that are going wrong. The best way to get out of this is to take intentional action. The tips provided in this article will definitely help you to get motivated to reach your goals.

Content By: SMB CEO – Ivan Widjaya Read More Here

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Ways to turn social media fans into customers

How To Turn Social Media Fans Into Customers

So your business has taken the plunge into social media. You have a Facebook page and are actively tweeting and blogging. Best of all: You’ve got a growing list of social media followers.

But are those fans buying your products? What can you do to help convert them into loyal customers?

Here are six tips for upping your social media sales conversion success.

 

1. Create a strategy

Start off on the right foot by creating a social media strategy. All those Facebook posts and tweets may not help your sales much without proper planning.

First, determine the goals of your social media presence, whether it’s attracting more customers, boosting brand recognition or improving customer service. Decide who your target audience is, and spell out a content strategy covering:

  • your key messages
  • kinds of content that will appeal to your audience
  • a list of keywords that describe your business. You’ll use these words in your content to help you rank higher in Internet searches for those terms. You can use Google AdWords Keyword Tool to find popular keywords relevant to your business.

Second, create an action plan that sets out employee responsibilities for social media tasks and a publishing schedule for posts.

 

2. Optimize your website

The greatest social media page in the world won’t do you much good if it’s driving fans to an awful website—one that’s hard to navigate and plagued by jargon-laden text.

A clean, attractive website with compelling visuals is all-important for converting social media fans into paying customers. Visitors shouldn’t need to do a lot of clicking or scrolling to find what they want. Pages on your site should also prominently feature your contact information and clear calls to action—a box or image that asks visitors to take the action you seek (e.g. buy your products, contact a sales rep or sign up for a newsletter).

 

3. Create unique landing pages

Improve your conversion odds by creating unique landing pages for each of your social media pages. This is a special webpage designed specifically for visitors arriving from a social media page. Make sure you have consistent messages and a clear call to action on the landing page.

 

4. Use social selling

Social selling is the process of building a network on sites like LinkedIn and Facebook to make connections and present yourself as an expert in your field.

To get started, research companies you are interested in doing business with and take a close look at who you’d want to connect with. Then, connect and start building a relationship with those people by sharing content, inviting them to events or introducing them to potential customers.

But don’t expect this technique to make big wins quickly. Social selling is all about fostering relationships over the long term.

 

5. Explore social media’s conversion features

Social media platforms now allow businesses directly promote their products and services with paid ads.

Facebook, for instance, allows you to create special deals that can be redeemed on your website or in-store. You can also create ads that show your catalogue to a target audience, or even promote store visits to people close to your location. Instagram has similar features that can be used to target consumers directly.

Meanwhile, Pinterest allows businesses to use five types of “rich pins” that display additional information about your posts.

Product pins, for example allow you to show where and at what price the pictured product can be purchased. Because many people on Pinterest use the site as an online wish list, product pins can be a great way to boost online sales.

If you do business in the United States, you could even choose to create a buyable pin, which allows users to purchase a product directly on Pinterest.

 

6. Measure, learn and optimize

As in any conversation, listening is half the job. Be sure you’re monitoring what fans are saying and doing. Look at what kinds of content sparks the most reaction and leads to the best conversion rates. And monitor other successful companies in your industry to see what they’re doing on social media.

Then, optimize what your activities to do more of what works and less of what doesn’t.

 

Content By: BDC Read More Here