Most business owners get plenty of leads. Your main challenge is to have a system that follows up on your leads so you can grow the necessary momentum and convert them into new customers for your business. We are all going to networking events on Zoom, but are you effectively following up 100% of the time? How many new customers are you losing because they slip through the cracks? A great followup system is a must in any business!
Are they difficult times, or an opportunity to get creative make something even better?
Three things: Don’t burn bridges with your employees or your contractors. They can make or break you when you have the opportunity to “go back to work”. In many ways they are the “first impression” of your business. You want that to be a positive & memorable impression. Second: Don’t panic and start slashing your budget. Methodically review all income and expenses line by line. How can you bring expenses down without eliminating the item (change the contract, shift hours, etc.)? Third: Market! Market! Market! Everything that “goes out the door” by phone, text, paper bag, individual or whatever needs to be letting people know what your business is, where it is, and that you are indeed “open” for business.
If you’re physically fit, you can climb steep hills without physical stress. If you’re mentally fit, you can handle life’s great challenges without mental stress or other negative emotions. By improving your mental fitness you can be happier and therefore perform better in all areas of your life!
Now more than ever, you need to keep your name and services out there.
Put your own mask on before helping others, like on a plane. I am here to help.
Stay focused and keep God first.
During these difficult times, I have seen small to medium businesses stop marketing. Although I can agree that advertising dollars need to be reduced by many companies, I would also agree with the fact that marketing should actually have higher activity. In order to weather the storm, some DYI posts and blogs and articles and SEO should be the activity of most small to medium size businesses.
My website contains a lot of information on Visual Branding, however, the best information I can provide is in my printed Personal Branding Guide. This information applies to all businesses, although the guide itself focuses on companies with 1 to 500 employees. My blog posts also contain a lot of branding guidance: https://www.reneefarias.com/blog
Click on my link below to get your free Personal Branding Guide.
One thing that can be done is to grow your friends list. Start by clicking on peoples profile and asking to connect or add to your list. You can then share your products or services to this group.