Most business owners get plenty of leads. Your main challenge is to have a system that follows up on your leads so you can grow the necessary momentum and convert them into new customers for your business. We are all going to networking events on Zoom, but are you effectively following up 100% of the time? How many new customers are you losing because they slip through the cracks? A great followup system is a must in any business!

Are they difficult times, or an opportunity to get creative make something even better?

Three things: Don’t burn bridges with your employees or your contractors. They can make or break you when you have the opportunity to “go back to work”. In many ways they are the “first impression” of your business. You want that to be a positive & memorable impression. Second: Don’t panic and start slashing your budget. Methodically review all income and expenses line by line. How can you bring expenses down without eliminating the item (change the contract, shift hours, etc.)? Third: Market! Market! Market! Everything that “goes out the door” by phone, text, paper bag, individual or whatever needs to be letting people know what your business is, where it is, and that you are indeed “open” for business.

If you’re physically fit, you can climb steep hills without physical stress. If you’re mentally fit, you can handle life’s great challenges without mental stress or other negative emotions. By improving your mental fitness you can be happier and therefore perform better in all areas of your life!

Lead nurturing is a cruicial step in your conversion.