During these difficult times, I have seen small to medium businesses stop marketing. Although I can agree that advertising dollars need to be reduced by many companies, I would also agree with the fact that marketing should actually have higher activity. In order to weather the storm, some DYI posts and blogs and articles and SEO should be the activity of most small to medium size businesses.
My website contains a lot of information on Visual Branding, however, the best information I can provide is in my printed Personal Branding Guide. This information applies to all businesses, although the guide itself focuses on companies with 1 to 500 employees. My blog posts also contain a lot of branding guidance: https://www.reneefarias.com/blog
Click on my link below to get your free Personal Branding Guide.